Why I Ditched the Social Media Hustle & What I'm Focusing On Instead

Keeping it completely real—I hate social media.

In fact, you could say I LOTHE it

The constant pressure to post, show up, and keep up with trends? Exhausting. And don’t even get me started on the ‘experts’ who claim you HAVE to post every day (or even MULTIPLE times per day) or your business will die.

I used to believe that too. I had a content calendar, a scheduler, and a perfectly crafted hashtag strategy. But all it did was drain me. It sucked the creativity out of my business, and worst of all—it didn’t bring in more clients.

I even went "viral" on tiktok with over 148k views on a video, but the ONLY thing it did was get a bunch of people who commented who were not even CLOSE to my client.

So, I stopped.

And guess what happened?

My business didn’t crumble. In fact, it became stronger. And that's because I was spending my time on the RIGHT things that grew my business, instead of spending so much time making posts and reels, and sending DMs, and then inevitably doom scrolling.

So much wasted time.

So what exactly is the "right" thing to spend your time on?

Email Marketing.

And I know you've heard this before, because everyone tells you- Your email list is YOURS, no social media algorithym

Social Media Visibility Is a Myth

Posting on social medias feels like you’re shouting into the void - and you kind of are.  Gone are the days of just posting a pretty photo will get you views and likes.  Now? You spend hours crafting posts, only for them to disappear into the algorithm abyss. Social media makes you believe you’re ‘visible,’ but are you actually visible? And WHO are you visible to? Are you even getting in front of the RIGHT people?

And yes, there are strategies to posting content that attracts your ideal client- and yes, I do think those can work, However, your email list is real, direct access to your ideal clients. There’s no algorithm deciding who sees your content. When you send an email, it lands directly in their inbox.

No gatekeepers. No distractions. Just you and your audience.

Quality Over Quantity (Yes, It Works)

So now, I stopped posting just to post. Now, I only create content that’s intentional—things that actually help my audience.

That means fewer, but more impactful posts, and less time on the platform. 

It also means more time to crafting and sending emails that actually nurture relationships, instead of just hoping a social media post gets seen.

And guess what? My bookings actually increased.

Want that too?

This is exactly what I teach inside Fully Booked: Simplified Email Marketing—a no-fluff, step-by-step course on how to build and automate your email marketing so that your ideal clients come to YOU.

It IS step-by-step, so you can follow along to build your lead magnet that will attract your perfect clients, then will automatically add them to your email list AND automatically send a series of emails that is meant to nurture those new potential clients.  And it all runs on AUTOPILOT after I walk you through how to set it up.

Plus I give you everything, including ALL the emails already written for you,  based on different genres- use them as is or tweak them to sound more like you.

👉 Check it out here: Fully Booked: Simplified Email Marketing

Why Email Marketing Works (And Why You Should Start Now)

🔹 It’s YOUR audience. Social media followers? Borrowed. Your email list? Owned. No one can take it away from you.

🔹 It’s direct & distraction-free. No fighting the algorithm, no competing with memes and trending audios. Just straight-up connection with people who actually care.

🔹 It’s automated. I set up email sequences that nurture leads, build trust, and book clients—all without me having to constantly show up. Once it’s set, it runs on autopilot.

I walk you through this entire process inside Fully Booked: Simplified Email Marketing. If you’re tired of relying on social media and want a marketing system that actually works (without the stress), this is for you.

🚀 Start building your email list today: Click here to learn more