Make a new (profitable) price list. Like-TODAY!

Pricing

It’s a big topic, and there are so many ways that you could structure yours.

I have been tweaking and changing my pricing since 2011 and I have tried many different ways.

I’ve copied other photographers price structure❌

I’ve multiplied my cost by 4 and charged that❌

I’ve made a bunch of packages and collections, adding wall art and others additions to each.❌

I’ve tried the “reveal wall” and I’ve tried “you only buy what you love”❌

I’ve offered a folio box and included the digital copy of what you buy.❌

 But nothing increased my sales and made me as much money as what I am doing now (and have been doing since 2016)

👉🏼Keeping it SIMPLE.

Why Pricing Matters

Before we get to structuring your pricing, let’s talk about WHY it’s important to get this part right for a profitable business.

More bookings = more money, right?

Wrong❌

Here's the truth:

If you shoot too often, you will not have time for marketing. Or your family & friends, or the things you enjoy doing. Or- you know- sleeping! 

Trying to book more clients so you can "make more money" WILL lead to burn out. 
Your goal should be to charge more so you can book LESS. 
I mean: Why shoot 4 times a week making $700 per shoot, when you can shoot ONCE per week and make $3k from that one client. 

Makes more sense, doesn’t it?

And if you're not marketing consistently- then you will NOT be booked consistently. It’s a simple as that. 

Charging more and shooting less, frees up time to fuel the fire with new inquiries and bookings. Because running a photography business (or any other business) is MOSTLY marketing.

If you don't like marketing, I get it. 

But you have 2 choices:
1- do it anyway or
2. don't have a business.

Harsh? Maybe. But👇🏻
No marketing =  No clients = No Business

 
Ok fine. You get it. You need to charge more but how much EXACTLY? 

The way to figure out what you specifically need to make per client is to look at your numbers. 

[disclaimer] You should be doing a full CODB (cost of doing business), but for this example, lets use a simple calculator.

(download your own copy of this calculator for free here)

Working backwards, we first determine how much money you need or want to make.
Maybe you want to make full time hours to replace your current job, or maybe you just need a bit of extra money and want to do this part time. 

Whatever YOUR situation is, put that amount in the calculator.  Now you can see the amount of sales you need to make PER YEAR to reach that goal. 

Download the calculator and play around with your numbers and you’ll start to see:
👉 Charging too little means you’ll either work too much, sacrifice time off, or fall short of your income goals. It’s always a trade-off.

SO- If someone says no to your pricing: then you are gonna be fine with that. 
Because shooting for less than your target number means you’re taking time away from someone else who would pay what you’re worth.

The more you raise your prices, the more “nos” you’ll hear.
And that’s a good thing.

You’re not trying to get more clients.
You’re trying to get the right ones, so you can book less, while making more.

This is literally just a mindset shift and seeing your goals and numbers like this really helps you with that shift.

And That Clarity? It Changes Everything.

It might feel uncomfortable when people ghost you after hearing your prices.
It might feel discouraging.

But now you know what you need to make per client.
And that clarity makes it so much easier to stand behind your pricing.

So...What Now?👇🏻

If you are still feeling stuck about raising your prices, and you are struggling to understand HOW to introduce your prices, HOW to find more people to actually PAY those prices, and HOW to structure and set up your new price list,

Then this next step is for you:

The Price List Makeover Mini-workshop ($17)

If the thought of raising your prices makes you want to day-drink 😅...this is for you.

For just $17, you'll:

✔️ Set your real target price (we’ll do it together using the calculator)
✔️ Design a new, simple 3-page price list built around your goals
✔️ Learn a price list structure that actually works (you probably haven't heard this before)
✔️ Understand why your pricing setup matters if you want to make more money
✔️ Unpack the reasons you think you can’t raise your prices, then bust them
✔️ Figure out what to do when people say no
✔️ Know how and when to introduce pricing to inquiries (and whether to put it on your website)

 
By the end of this Mini-Workshop, you will walk away with a brand new, custom-made, ready-to-use price list for your next client. No confustion. No guesswork. No panic if they say no.

Click HERE to grab the on demand workshop for only $17